Stories, ideas and guides
From smoothies to strategy: How well-being at events is changing in 2025
The winter months in the Northern Hemisphere can feel like an endurance test. Dark mornings, long days, and a collective push to power through. But what if, instead of merely surviving, we used this time to rethink how well-being fits into the way we work, travel, and plan our events? In 2025, well-being at events isn’t just about nice-to-have perks. It’s about designing experiences that energize, restore, and create real, potentially lasting, impact.
Juliana Wamboi
Thu, May 01, 2025 8:27 PM
Events are no longer just about business—They’re a remedy for a disconnected world
Loneliness is now considered a public health crisis. Remote work, endless video calls, and the creeping dominance of digital interactions have left many of us feeling more disconnected than ever. According to Gallup, only 23% of employees worldwide feel engaged at work, while 21% report regular loneliness and disconnection.
Mary Kajaira
Thu, May 01, 2025 8:17 PM
How Hybrid Events Are Transforming the MICE Landscape
The MICE (Meetings, Incentives, Conferences, and Exhibitions) industry is undergoing a significant transformation—and hybrid events are leading the charge. As businesses look for more flexible, cost-effective, and inclusive ways to connect with audiences, hybrid formats have become the new gold standard for event success.
Collins Isaac
Wed, Apr 30, 2025 5:26 PM
MICE Tourism in Africa: Exploring the Growth & Potential
Africa is a land of stunning natural beauty and rich cultural diversity, and we believe that MICE tourism can help showcase its unique offerings to the world. From Meetings, Incentives, Conferences, and Exhibitions, MICE tourism can drive economic growth and job creation to local communities, while providing a platform for African nations to demonstrate their expertise and innovation on a global stage.
Ian Kinyanjui
Wed, Apr 30, 2025 5:43 AM